Our Story

We're on a Mission to Help Local Businesses Thrive

FiveFlow was born from a simple observation: small businesses provide amazing experiences but struggle to get customers to share them online. We're here to change that.

2,800+

Happy Businesses

47,000+

Reviews Generated

4.8

Avg Rating Boost

10+

Industries Served

The Problem We Set Out to Solve

In 2023, our founder Priya was helping a family friend's dental practice in Brisbane. They had been in business for 15 years with thousands of happy patients — but only 23 Google reviews.

Meanwhile, a new competitor down the street had 200+ reviews and was ranking higher in search results. The difference? They had a system. They asked every patient for a review.

Priya realized that the problem wasn't quality of service — it was that happy customers rarely leave reviews unprompted, while unhappy ones always do.

FiveFlow was built to solve this asymmetry. A simple system that asks customers for feedback, routes happy ones to public reviews, and gives unhappy ones a private channel to be heard.

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The Problem

Unhappy customers leave reviews 3x more often than happy ones.

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The Insight

Ask everyone, filter by sentiment, direct accordingly.

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The Result

47,000+ positive reviews generated and counting.

What We Stand For

Our values guide every decision we make, from product features to customer support.

Customer Obsession

Everything we build starts with one question: "Will this help our customers get more positive reviews?"

Simplicity First

Powerful features don't have to be complicated. We obsess over making things simple and intuitive.

Trust & Transparency

No hidden fees, no dark patterns, no tricks. We build honest software for honest businesses.

Results Matter

We measure our success by your success. More reviews, higher ratings, happier customers.

Our Journey

From a Brisbane home office to serving thousands of businesses

2023

Founded

Started in Brisbane with a simple idea: help local businesses compete with big brands online.

2023

First 100 Customers

Australian dentists and healthcare providers became our first believers.

2024

Product-Market Fit

Refined our smart routing system based on real customer feedback.

2024

1,000 Customers

Milestone reached with businesses across 6 industries.

2025

2,800+ Customers

Now helping thousands of SMBs dominate their local reviews.

Meet the Team

A small, focused team obsessed with helping businesses succeed online.

P

Priya Mathai

Founder & CEO

Passionate entrepreneur who has helped dozens of small businesses grow their online presence and customer base.

E

Emmanuel Mathai

Founder & CTO

Full-stack developer with 10 years of experience building scalable software solutions.

A

Ardra George

Customer Success Lead

Dedicated to ensuring every customer achieves their review goals. Your success is her mission.

Want to join us?

View Open Positions
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Headquarters

Brisbane, QLD

Proudly Australian-built and operated. Our team works from Brisbane, serving businesses across Australia with local support during AEST hours.

Recognition & Press

"The smart way for SMBs to compete with big brands on reviews."

— TechCrunch

#3 Product of the Day — "Finally, review management that works."

— Product Hunt

"Australian startup helping local businesses fight back against review bias."

— Forbes AU

Built Sustainably

  • Backed by leading Australian and US investors who believe in our mission.
  • Profitable and growing sustainably.
  • No pressure to chase vanity metrics — we focus on customer outcomes.

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